Thanks to Precise TV for this data – check out the full report here.
|
Q “Which of the below ways have you consumed content recently?” |
2-5 years |
6-9 years |
10-12 years |
NET |
|
On TikTok |
36% |
37% |
49% |
40% |
|
Watched YouTube |
78% |
82% |
83% |
81% |
|
Watched video on demand(e.g. watch on a catch-up or subscription service like Netflix, Disney+, KidoodleTV etc.) |
66% |
67% |
65% |
66% |
|
Playing games on phone or tablet |
48% |
61% |
56% |
55% |
|
Playing video games |
29% |
50% |
58% |
44% |
|
Watched YouTube Shorts |
30% |
41% |
43% |
37% |
|
Watched Broadcast TV (e.g. Live Cable TV which is free, over-the-air broadcast from TV networks and channels) |
30% |
38% |
40% |
36% |
|
On Facebook |
34% |
30% |
36% |
33% |
|
Watched other online videos(e.g. videos watched on the internet not via YouTube) |
22% |
27% |
31% |
26% |
|
Gone to the movie theater |
19% |
28% |
26% |
24% |
|
On Instagram |
24% |
19% |
24% |
22% |
|
On Snapchat |
19% |
17% |
24% |
20% |
|
On X (formerly known as Twitter) |
6% |
6% |
7% |
7% |
|
On twitch |
5% |
6% |
6% |
6% |
|
On BeReal |
2% |
2% |
4% |
3% |
|
None of these |
0% |
0% |
0% |
0% |
