Jim Louderback is among the most respected figures in digital media with a 20-year history of leadership at the intersection of publishing, media and technology.
He currently runs events business VidCon as an independent division of Viacom. Jim joined VidCon in 2014 as editorial director of the industry track, and took over as CEO in 2017. in early 2018 he led the sale of VidCon to Viacom.
Throughout his career, Jim has earned a reputation as a visionary who excels at leading startups, growth businesses and turnarounds. His most well-known role prior to VidCon was as CEO of Revision3, where he helped drive a 20x increase in viewers and a 12x increase in revenue from 2007 to 2012. In 2012, Jim sold Revision3 to Discovery Communications where he remained as General Manager, transforming the group into Discovery Digital Networks. Prior to Revision3, He was Senior Vice President and Chief Content Officer for Ziff Davis Media’s Consumer group and Editor in Chief of many of the publisher’s titles including PC Magazine. He also was on the senior launch team at cable network ZDTV, where he led the content organization for five years and helped guide its transition to TechTV.
Jim is a recognized thought leader and sought-after speaker who has participated in countless industry events including Collision, The Video Marketing Summit, Digital Leaders San Francisco, Reel Online Video Marketing Summit and more. He is based in San Francisco, CA.
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With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.
While building computer systems for Fortune 100 companies in the ’80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.
As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.
When he became editor-in-chief of Windows Sources in 1995, he turned the publication around, and refocused it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.
In 1997, Jim launched TechTV’s content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.
In 1999, he developed the “Best of CES” awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.
In 2000, Jim developed a daily, live, 8 hour TechTV news program called TechLive. Called “the CNBC of Technology,” TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.
After launching a wide range of sites, including podcasts and the innovative DL.TV internet TV show, and more than doubling traffic and unique visitors, he was promoted to Senior Vice President and Editor in Chief of PC Magazine in the fall of 2005.
Jim Louderback joined Revision3 as the CEO in July 2007, and guided the company to a 20-fold increase in viewers, a 12x increase in revenue, 39 new distribution partners and 9 prestigious company and show awards. In 2012 he sold the company to Discovery Communications and spent more than two years building out the Digital Networks business for Discovery – of which Revision3 was a part. After the acquisition Jim launched or acquired 6 new networks, including TestTube, Animalist and The DeFranco Networks.
Jim currently runs VidCon as a stand-alone division of Viacom. VidCon is the world’s largest online video conference in Anaheim, Amsterdam, London and Australia. Jim joined VidCon in 2014 as editorial director of the industry track, and took over as CEO in 2017. In early 2018 he led the sale of VidCon to Viacom
He is also a passive venture partner at Social Starts, and spent 3 years in an active role sourcing and evaluating investments for leading seed and A-round venture firm – along with providing strategic media and technology guidance for startups and large companies in the technology, media and non-profit space.
Jim is a regular speaker at industry conferences and events. He’s particularly skilled at moderating panels of CEOs and other luminaries — and moderates a number of high-profile panels each year.
Jim is regularly voted into the top 20 of Technology Marketing‘s annual list of most influential technology journalists.
Want to know more about Jim’s experience? Take a look at his profile on LinkedIn!
Selected Articles, Books and Segments
Jim has written hundreds of opinion pieces and reviews for many, many magazines and websites. He currently writes a monthly technology essay for USA Weekend magazine, with a circulation of 22 million readers, as well as on TechTV’s website. He also writes computer help books for Que.
- Jumping on the Internet of Crap BandwagonTechnoBuffalo, January 15, 2015
- What Makes Video “Professional”All Things D / Wall Street Journal, December 13, 2012
- Not Out of the Woods Yet, USA Weekend, April 15, 2001
- PC Magazine Column Archive
- Windows XP for Home Users, Que books, 10/2001
- Secrets of the Digital Studio, Que books, 4/2002