Jim Louderback

August 10, 2008


Filed under: — admin @ 12:50 pm

Jim Louderback is currently a venture partner at seed investment firm Social Starts, running west coast strategic partnerships for online video creation platform Wochit, consulting with tech and media companies and curating the Industry track of Vidcon as editorial director.

In 2007 Jim became CEO of Revision3, and led the startup to a 20-fold increase in viewers, a 12x increase in revenue, 39 new distribution partners and 9 prestigious company and show awards. In 2012 he sold the company to Discovery Communications and led the integration of the company into Discovery. During his two and a half years at Discovery he launched and acquired 6 new networks, and transformed the group into Discovery Digital Networks, which he ran as General Manager.

Prior to that, Jim spent 16 years in increasingly senior media and technology management roles – leading startups, growth businesses and turnarounds. He most recently served as senior vice president and chief content officer for Ziff Davis Media’s Consumer group, along with being Editor in Chief of PC Magazine.

Before that he was a senior member of the launch team at cable network ZDTV, and guided its transformation into TechTV. He also ran editorial operations at special-interest newspapers and magazines.

More details below:

With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

Photo by Thomas Hawk

While building computer systems for Fortune 100 companies in the ’80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

When he became editor-in-chief of Windows Sources in 1995, he turned the publication around, and refocused it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

In 1997, Jim launched TechTV’s content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

In 1999, he developed the “Best of CES” awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

In 2000, Jim developed a daily, live, 8 hour TechTV news program called TechLive. Called “the CNBC of Technology,” TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

In 2002 Jim became Editor-In-Chief for Ziff Davis Media‘s internet properties, where he managed sites including ExtremeTech, PCMag.com, eWeek and Microsoft Watch.

After launching a wide range of sites, including podcasts and the innovative DL.TV internet TV show, and more than doubling traffic and unique visitors, he was promoted to Senior Vice President and Editor in Chief of PC Magazine in the fall of 2005.

Jim Louderback joined Revision3 as the CEO in July 2007, and guided the company to a 20-fold increase in viewers, a 12x increase in revenue, 39 new distribution partners and 9 prestigious company and show awards. In 2012 he sold the company to Discovery Communications and now runs the Digital Networks business for Discovery – of which Revision3 is a part. Since the acquisition Jim launched or acquired 6 new networks, including TestTube, Animalist and The DeFranco Networks.

Jim is a regular speaker at industry conferences and events. He’s particularly skilled at moderating panels of CEOs and other luminaries — and moderates a number of high-profile panels each year.

Jim is regularly voted into the top 20 of Technology Marketing‘s annual list of most influential technology journalists.

Jim graduated Phi Beta Kappa with a BS degree in Mathematics from the University of Vermont, and Beta Gamma Sigma with an MBA from the Stern School at New York University.

Want to know more about Jim’s experience? Take a look at his profile on LinkedIn!

Selected Articles, Books and Segments

Jim has written hundreds of opinion pieces and reviews for many, many magazines and websites. He currently writes a monthly technology essay for USA Weekend magazine, with a circulation of 22 million readers, as well as on TechTV’s website. He also writes computer help books for Que.


  1. […] The company was founded in 2005 by technology visionaries Kevin Rose, Jay Adelson, Dan Huard, Ron Gorodetzky, and David Prager, because they couldn’t find anything they wanted to watch on traditional television, and is now led by Internet TV pioneer Jim Louderback. […]

    Pingback by Penn Jillette and Revision3 team up! | BigFatGeeks — May 19, 2010 @ 8:57 am

  2. […] Jim Louderback, the CEO of Revision3 Internet Television, recently wrote in Ad Age about how the Digital Revolution – the scourge of traditional media – may actually be the salvation for dying cable channels in a piece called, Zombie Cable Channels Poised for Second Life Online. Louderback, a longtime veteran of media content plays, sees a future where niche cable channels jump to online as a distribution channel. […]

    Pingback by How soon is now? » Blog Archive » Is the time right for a new distribution model for top quality broadcast content? — January 26, 2011 @ 8:07 pm

  3. […] About […]

    Pingback by Wine Gear: Best Way to Preserve Wine–Two Gizmos Better Than One! : Jim Louderback — September 10, 2011 @ 10:21 am

  4. Lets chat, I gotta lot to tell you

    Comment by Howard Ryan — February 18, 2014 @ 7:51 pm

  5. Hi Jim,

    We have live channels from the African bush and want to develop the live streams and additional video content into a children’s channel and HD wildlife channel. We are currently viewed in over 180 countries and want to re-package the content for the niche markets.

    We would love to chat to you regarding this.


    Comment by Paul — April 23, 2014 @ 8:10 am

  6. Hostingexcel is one of the easiest yet professional hosting review website out there. The websites offers companies with easy layout and cheap web hosting appeals to the business’s while its different types of hosting and other useful addon’s appeals to the more experienced clients. Also they also have discount codes that I found to after I signed up.

    Comment by bmw clothing — June 28, 2014 @ 4:38 pm

  7. Jim hi. Sorry to bother. David Brin here. Long ago I promised to let you know when I was about to do another demo of my patented comms system. I got distracted… books, TV shows, punditry… but found a window of time this August to show it to folks.

    Drop me a line if interested,

    Hoping you’ve been well and thriving.

    With cordial regards,

    David Brin

    Comment by David Brin — July 19, 2015 @ 10:50 am

  8. Jim, Sorry to bother you but I saw your article on a replacehttp://www.technobuffalo.com/2014/12/06/asus-me572c-the-true-follow-up-to-googles-nexus-7/ment for your Nexus 7 and thought I would bother you for a update if you have a minute. Would you buy the Asus ME572C again?

    Thanks a million. Rob B.

    P.S. Beautiful home!

    Comment by Rob B — August 22, 2015 @ 9:35 pm

  9. hi,
    i find you by search engine, my name is kara, i come from a company named 1byone in china. i am here to ask your help. we need some friends’ platform to review our stuff, so i drop to you, ask if you can help us. this can be a deal,also can be a general request from a distant friend. i don’t know your requirement if we want to work with you.so when you see this e-mail, if i have chance to get your help, please tell me your requirement, we never hesitate to present our items to people to try and test, instead, we always happy to do that. we also accept pay some remuneration to write. thank you. Once we set up a relationship with you, it certainly be a long term relationship!
    We mainly sell wireless doorbell, phone accessories, car accessories, LED lights, fog machine ,ect. Our Detailed Information:
    1. Name: 1Byone Products Inc.
    2. Address: 2313E,Philadelphia Street, Ontario, CA, 91761
    3. Tel:(001)909 391 3888
    4. Amazon Shop Address: http://goo.gl/W2Hyqe
    5. Email: kara(at)1byone(dot)com
    6.twitter: (at)Ash79994385

    best regards.

    Comment by kara Hardy — August 30, 2015 @ 10:43 pm

  10. Hi,

    I came across louderback.com and I’d like to find out about the possibility of purchasing some advertising space.

    Please let me know if this is something you’re interested in and we can discuss things a little further.

    Thanks for your time.


    Comment by Joy Biraogo — December 5, 2015 @ 5:26 am

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