Sponsor – Jim Louderback

Overview

“Inside the Creator Economy,” is the premier email newsletter focused on the business of the creator economy and the future of media. We influence the industry, and have become THE must read for analysts, experts, creators, influencers, platform and business executives.

Launched in October 2020, it’s the original weekly newsletter focused on the business of the creator economy, and continues to grow distribution every week. ICE is published every Monday, 51 times a year, and reaches 32,000 weekly readers through email, web distribution, Beehiiv and on LinkedIn.

Written by Jim Louderback, who started building the creator economy more than 20 years ago, ICE offers unique insight into the top media, creator and entertainment news and developments.

Along with explaining the impact of these developments to the global creator economy, each issue features the latest news, research, updates, tops and analysis from other experts as well.

Why Sponsor

Sponsoring the newsletter “Inside the Creator Economy” is a great opportunity for companies to get in front of a highly engaged and influential audience of creators, content makers and the direct to community content industry. The newsletter covers the latest trends and news in the creator economy, giving sponsors the opportunity to reach a targeted group of individuals who are actively involved in creating, sharing and monetizing content online.

Sponsorship of the newsletter also allows companies to align their brand with the growing creator economy, positioning themselves as supportive of and invested in the success of creators. By supporting the newsletter, companies can show their commitment to the creator community and build positive brand associations with this highly influential group.

Overall, sponsoring “Inside the Creator Economy” is a strategic way for companies to reach and engage with a key audience of creators, content makers and industry leaders, and to build a positive brand presence within the creator economy. And with only one sponsor per issue, each sponsor receives 100% share of voice!

Metrics

The newsletter has:

32,000 email subscribers on LinkedIn and Beehiiv
Estimated 45-60% open rate
5,000 impressions of the newsletter cover art and blurb in the LinkedIn feed.

Audience

The audience is a cross section of senior and opinion leaders in the creator economy and across traditional media, marketing, technology and social platforms. Top executives from almost every major media outlet, creator economy startup, fund, agency, platform or creator business read Inside the Creator Economy every week.

Top Titles include: Founder, CEO, CIO, CSO, Executive Director, Business Strategist, Corporate Strategist, Salesperson, Marketing Specialist, Business Owner, Programming Director, Content Creator, YouTube Strategist,

46% of subscribers are senior executives

Top Companies include: Amazon, TikTok, Walmart, US Army, Jellysmack, Spotter, YouTube, TikTok, Apple, Meta, Havas, Twitch, Kajabi and many more

A global audience, with 22% from LA and NYC.

Sponsorship packages

Newsletter sponsorship

Each newsletter has two major sections. The first includes three to five big stories or trends that I will discuss, analyze, and link to – typically with my insight as to what it means or how creators and those in the industry should think about it. Each of these mini essays is typically a paragraph in length.

The second section includes a series of one-line text and links to other major stories of the week, broken up into three sections:

General creator economy stories – called Quibis – these are broken up into sections for the top platforms – TikTok, Meta and YouTube, and then a section for other creator economy items. In addition we include a section focused on the latest developments changing the creator economy, including Web3, the Metaverse, Generative AI and more.

Each newsletter also has a 1920 x 1024 cover image that shows up at the top of each emailed and on-platform newsletter, along with the in-feed highlight blurb. That image typically also gets an additional 3,000-5,000 in-feed impressions per issue as well.

Sponsors will receive:

A short text message and logo on the cover image – typically “Today’s Issue is Sponsored By: (and a company logo – opportunity to include name of company if it is not part of the logo).
A headline and main text message with a max of 60 words / 500 characters
Up to two hyperlinks in the main message
The sponsorship message will go in between the 3-5 paragraph summaries at the top of the newsletter and the QUIBI section featuring shorter one to two line captions and links.

The sponsor section is clearly delineated by a solid line on the top and bottom clearly calling out that it is a sponsor message.

We only have one sponsor per newsletter, so sponsors will receive a 100% Share of Voice for their sponsored editions. Broader category exclusivity is also possible for multi-issue sponsorships.

In addition the text, links and art will live on the internet in perpetuity, as the newsletter is also published on my personal blog “Louderback.com”.

SPEAKING ENGAGEMENTS

As a widely sought after expert on the creator economy, along with a top moderator, interviewer and event host, I am happy to work with you to help make your event a success.

ADVISING AND CONSULTING

I work with a variety of small and large companies on strategy, community building, creator partnership development, event curation and more. Current and past clients include MTV, National Geographic, Virtualness, Motom, Jellysmack, Amerihealth Caritas, Corporation for Public Broadcasting and many more. Custom packages available upon request.

Pricing

There are the options for 2024 sponsorship

Single issue
Single sponsored post
Any combination of four or more newsletter issues and posts packaged up at a 10% discount from the single issue / post rate.
Anything over 8 of either (or both) at a 15% discount from the single issue/ post rate.
(3) or (40), combined with an on-site speech, session moderation or hosting at a 20% discount of the entire package (plus travel).

This can be an internal meeting, offsite or conference, or a publicly facing event, can include 1 speaking session and 1 session moderation or interview – or 1 day of event hosting. More options available on request.

Reach out for individual and package pricing, and for speaking, advising and consulting proposals. jim@louderback.com

Availability – Check out this sheet for 2024 availability and more details.

TESTIMONIALS

Out of roughly 25 newsletters I subscribe to, this is the only one I read cover to cover, without fail, every time. Thank you for being interesting.

Gavin O’Hara – Sr. Marketing Executive

Example Cover Images

COMPANY	DATE	LINK
Virtualness	Dec-2022	Everyone’s Talking About TikTok’s Surprising New Way to Compete with YouTube
WNDR	Feb-2023	YouTube Makes Global Domination Easier for Creators
Creator Squared	Feb-2023	Instagram’s Shockingly Awesome New Messaging Feature
Everbloom	March-2023	Shocking: YouTube Subscribers and Views Devalued
Metro PR	March-2023	Diffusion of Creator Intention Will Defang TikTok
Fiverr	August 2023	The Rise of Digital Clones: A Bold Experiment Disrupts Online Stardom
Opus Clip	August 2023	Grow Up Already! Conflicts and Ethical Lapses Derail Creator-led Media Companies

Email or whatsapp for more information, I’m happy to work out a package that meets your needs and exceeds your expectations – jim@louderback.com or +1 650 557 8350.

Check out the latest issue and subscribe here on LinkedIn