This week’s newsletter by Jim Louderback discusses insights from VidCon and Cannes, highlighting how attention in the economy is shifting towards quality rather than quantity. Key takeaways include focusing on super spenders, effective monetization strategies, and the need for creators to turn attention into actionable outcomes. The comparison between VidCon and Cannes indicates differing approaches to creator engagement and brand partnerships.
This week’s newsletter by Jim Louderback discusses insights from VidCon and Cannes, highlighting how attention in the economy is shifting towards quality rather than quantity. Key takeaways include focusing on super spenders, effective monetization strategies, and the need for creators to turn attention into actionable outcomes. The comparison between VidCon and Cannes indicates differing approaches to creator engagement and brand partnerships.