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Jim Louderback

Sitting at the intersection of media and technology

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Your Next Marketing Mashup–Paid Earned and Owned Media

September 10, 2011September 10, 2011 JimLeave a Comment on Your Next Marketing Mashup–Paid Earned and Owned Media

Paid, earned and owned media (POE, OPE, OEP): It’s become the mantra for marketing these days. Any company worth its […]

Commentary branded content, earned, marketing, mashup, media, owned, paid, revision3, sponsorship, strategies, strategy, success

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