Influencer vs. Creator: The Evolving Role of influence and Creativity

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Description automatically generatedThis Week: It’s the second week of November and here’s what you need to know.

Raging Debate Roils the Creator Economy: Just as UGC evolved from “those kids on YouTube” to creators making videos FOR brands to use, the terms influencer and creator are evolving. Sparked by an Ad Week story titled “Why Does Everyone Hate the Term Influencer”, opinions have bounced around LinkedIn and beyond. Some of the more insightful:

AI Goes To Washington: US President Biden releases an executive order cracking down on AI. It’s pretty generic, lacks some basic protections, favors incumbents, will be hard to impose across borders, and will likely stifle innovation. Most of the regulations will be managed by NIST – the National Institute of Standards and Technology – best known for keeping our Atomic Clocks regular and daylight savings time on track. Interestingly one thing not covered is how copyright laws apply to LLMs, but perhaps the courts will sort that out. Hot takes:

Lipstick On a Pig: Instagram continues to test and roll out a variety of new features. But many users seem non-plussed. Check out the comments when Instagram chief Mosseri teased new ways for friends to collaborate on feeds. Many instead decried the algorithmic changes keeping friends from actually seeing their posts. Perhaps Instagram is teetering on the wrong side of the usage / revenue / happy user nexus.

Lisbon Meetup NEXT WEEK! So excited to announce my second annual Inside the Creator Economy meetup on November 16th in Lisbon, Portugal. Join me and friends from Influencers.Club at Le Chat, Jardim 9 de Abril from 6:30 to 8:30 – and possibly longer! Here’s a review of this stunning bar/restaurant overlooking the water. Want three years of a free drink at each of my global meetups (Seattle, San Diego, Dubai and Las Vegas in the next 6 months alone)? Then buy one of my Virtualness tickets/tokens for $19.99. Can’t wait to see you there.









Hi, I’m Jim. Thanks for reading and see you around the internet! I’ve built and sold multiple creator economy startups to top media companies – including Discovery and Paramount. Subscribe here on LinkedIn to get this newsletter free every Monday.

Don’t forget to listen to The Creator Feed – the weekly podcast Renee Teeley and I produce – get it on Apple Podcasts, Spotify or Stitcher!

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