- Expert Tips to Survive the Creator Economy Crash, The One Surprising Metric Predicting TikTok Overtakes YouTube This Year (and TV is Next), plus 3 Simple NFT Success Strategies5/23/2022 – Here’s what’s new and what caught my eye this week: TikTok Will Overtake YouTube in the only metric that really matters: You’ve seen the breathless stories claiming TikTok is bigger than YouTube in the US. But visits, mobile usage and other narrow metrics just cloud the picture. Total time spent across all screens is the only metric that really matters. Why? Because with media it’s all about attention. More time means more ads, more signals about what YOU like, more chances to […]
Sitting at the intersection of media and technology
