- 3 Reasons to Be Wary of YouTube’s New Shorts Monetization Scheme, ESPN Exploits Creators and Twitch’s Wretched Week.09/26/2022: Here’s what’s new and what caught my eye last week YouTube Embraces Funds for Shorts Payouts: The good news – Shorts creators will get paid. YAY! The bad news – it will be through a “fund” approach that only includes certain creators, and the payout ratio is only 45%. Another tranche will be earmarked for musicians, with the total not to exceed 55%. But 55% of what? It’s not total Shorts ad revenue, as Hank Green points out. YouTube won’t tell us exactly […]
Sitting at the intersection of media and technology
