http://louderback.com Just another WordPress weblog Tue, 27 Dec 2011 19:33:12 +0000 http://backend.userland.com/rss092 en 2012 will be the beginning of the post digital age. Thus I've created a new website to chronicle the transition. It's called (as you might imagine) Post Digital Age. Check it out! http://louderback.com/2011/welcome-to-the-post-digital-age/ HOW TO BE A BIG MAN ON CAMPUS! Now that the worst kept secret in the industry is out, let me be the first to welcome the 2012 incoming freshman class of channel partners to the YouTube U. Hi Tony! Hey there Chris. Looking good Ashton! ... http://louderback.com/2011/5-tips-for-new-youtube-channel-partners/ HOW TO BE A BIG MAN ON CAMPUS! Now that the worst kept secret in the industry is out, let me be the first to welcome the 2012 incoming freshman class of channel partners to the YouTube U. Hi Tony! Hey there Chris. Looking good Ashton! ... http://louderback.com/2011/5-tips-for-new-youtube-channel-partners-2/ When I was young and couldn’t sleep (mostly on Christmas Eve), I would imagine myself solving mysteries with my favorite characters from The Bobbsey Twins, or flying to Mars with Tom Swift to save the earth from aliens. My young imagination would have me trading clues with Bert and Flossie, ... http://louderback.com/2011/why-transmedia-needs-to-cast-me-as-the-hero-of-my-own-story/ “There’s battle lines being drawn. Nobody’s right if everybody’s wrong. Young people speaking their minds, Getting so much resistance from behind…” - Buffalo Springfield ... http://louderback.com/2011/the-tv-war-of-the-century/ Yesterday I picked up my mail, and along with the usual assortment of bills, I also received the latest issue of Wine Enthusiast and a junk mailer from “Red Plum”, featuring a series of ads for a variety of suburban items. I opened up the magazine and was surprised to ... http://louderback.com/2011/how-rats-in-the-attic-made-me-realize-whats-wrong-with-video-pre-rolls/   So I went to the Berlin IFA show – called by some the European CES, to see what I could see.  We did a bunch of videos from there – you can see them at Revision3.com/IFA.  But here are some of the other things I saw that were ... http://louderback.com/2011/my-favorite-tech-from-ifa/ Paid, earned and owned media (POE, OPE, OEP): It's become the mantra for marketing these days. Any company worth its salt is figuring out how to optimize for each of these categories, as a way to drive awareness, consideration and purchase. There's just one small problem -- each ... http://louderback.com/2011/your-next-marketing-mashuppaid-earned-and-owned-media/ Hello, and welcome to the first of a new series of columns from me called Wine Gear. In this space we’ll be reviewing wine accessories – those things that go along with sharing and enjoying wine. I’ve tried a lot of them, and I intend on trying ... http://louderback.com/2011/wine-gear-best-way-to-preserve-winetwo-gizmos-better-than-one/ When it comes to wine gear, there are probably more variants of wine bottle openers than any other product on the market – aside from glasses. There are rabbit-shaped openers, winged openers, T-shaped models, jack-knife corkscrews blades and even those (to me) impossibly inscrutable two-pronged jobbers that are ... http://louderback.com/2011/wine-gear-two-automatic-openers-compared/