Jim Louderback

August 10, 2008


Filed under: — admin @ 12:50 pm

Jim Louderback is among the most respected figures in digital media with a 20-year history of leadership at the intersection of publishing and technology. Currently, Jim is a Venture Partner at seed investment firm Social Starts, Global Editorial Director of Vidcon and consults with a variety of top tech and media companies on strategy, tactics and implementation.

Throughout his career, Jim has earned a reputation as a visionary who excels at leading startups, growth businesses and turnarounds. His most well-known role was that of CEO of Revision3, where he helped drive a 20x increase in viewers and a 12x increase in revenue beginning in 2007. In 2012, Jim sold the company to Discovery Communications where he remained as General Manager, transforming the group into Discovery Digital Networks. Prior to Revision3, He was Senior Vice President and Chief Content Officer for Ziff Davis Media’s Consumer group and Editor in Chief of many of the publisher’s titles including PC Magazine. While at Ziff Davis, he also helped launch the technology-focused cable network ZDTV as editorial director, and played a key strategic role in the network’s sale to Paul Allen and its subsequent re-branding as TechTV.

Jim is a recognized thought leader and sought-after speaker who has participated in countless industry events including Collision, The Video Marketing Summit, Digital Leaders San Francisco, Reel Online Video Marketing Summit and more. He is based in San Francisco, CA.

Looking for help with your media / technology strategy or implementation? Connect with me – jim AT louderback DOT com

More details below:

With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

Photo by Thomas Hawk

While building computer systems for Fortune 100 companies in the ’80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

When he became editor-in-chief of Windows Sources in 1995, he turned the publication around, and refocused it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

In 1997, Jim launched TechTV’s content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

In 1999, he developed the “Best of CES” awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

In 2000, Jim developed a daily, live, 8 hour TechTV news program called TechLive. Called “the CNBC of Technology,” TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

In 2002 Jim became Editor-In-Chief for Ziff Davis Media‘s internet properties, where he managed sites including ExtremeTech, PCMag.com, eWeek and Microsoft Watch.

After launching a wide range of sites, including podcasts and the innovative DL.TV internet TV show, and more than doubling traffic and unique visitors, he was promoted to Senior Vice President and Editor in Chief of PC Magazine in the fall of 2005.

Jim Louderback joined Revision3 as the CEO in July 2007, and guided the company to a 20-fold increase in viewers, a 12x increase in revenue, 39 new distribution partners and 9 prestigious company and show awards. In 2012 he sold the company to Discovery Communications and spent more than two years building out the Digital Networks business for Discovery – of which Revision3 was a part. After the acquisition Jim launched or acquired 6 new networks, including TestTube, Animalist and The DeFranco Networks.

Jim currently runs global industry content at VidCon, the world’s largest online video conference in Anaheim, Amsterdam and Australia. He also sources and evaluates investments for leading seed and A-round venture firm Social Starts and provides strategic media and technology guidance for startups and large companies in the technology, media and non-profit space.

Jim is a regular speaker at industry conferences and events. He’s particularly skilled at moderating panels of CEOs and other luminaries — and moderates a number of high-profile panels each year.

Jim is regularly voted into the top 20 of Technology Marketing‘s annual list of most influential technology journalists.

Jim graduated Phi Beta Kappa with a BS degree in Mathematics from the University of Vermont, and Beta Gamma Sigma with an MBA from the Stern School at New York University.

Want to know more about Jim’s experience? Take a look at his profile on LinkedIn!

Selected Articles, Books and Segments

Jim has written hundreds of opinion pieces and reviews for many, many magazines and websites. He currently writes a monthly technology essay for USA Weekend magazine, with a circulation of 22 million readers, as well as on TechTV’s website. He also writes computer help books for Que.


  1. […] The company was founded in 2005 by technology visionaries Kevin Rose, Jay Adelson, Dan Huard, Ron Gorodetzky, and David Prager, because they couldn’t find anything they wanted to watch on traditional television, and is now led by Internet TV pioneer Jim Louderback. […]

    Pingback by Penn Jillette and Revision3 team up! | BigFatGeeks — May 19, 2010 @ 8:57 am

  2. […] Jim Louderback, the CEO of Revision3 Internet Television, recently wrote in Ad Age about how the Digital Revolution – the scourge of traditional media – may actually be the salvation for dying cable channels in a piece called, Zombie Cable Channels Poised for Second Life Online. Louderback, a longtime veteran of media content plays, sees a future where niche cable channels jump to online as a distribution channel. […]

    Pingback by How soon is now? » Blog Archive » Is the time right for a new distribution model for top quality broadcast content? — January 26, 2011 @ 8:07 pm

  3. […] About […]

    Pingback by Wine Gear: Best Way to Preserve Wine–Two Gizmos Better Than One! : Jim Louderback — September 10, 2011 @ 10:21 am

  4. Lets chat, I gotta lot to tell you

    Comment by Howard Ryan — February 18, 2014 @ 7:51 pm

  5. Hi Jim,

    We have live channels from the African bush and want to develop the live streams and additional video content into a children’s channel and HD wildlife channel. We are currently viewed in over 180 countries and want to re-package the content for the niche markets.

    We would love to chat to you regarding this.


    Comment by Paul — April 23, 2014 @ 8:10 am

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    Comment by bmw clothing — June 28, 2014 @ 4:38 pm

  7. Jim hi. Sorry to bother. David Brin here. Long ago I promised to let you know when I was about to do another demo of my patented comms system. I got distracted… books, TV shows, punditry… but found a window of time this August to show it to folks.

    Drop me a line if interested,

    Hoping you’ve been well and thriving.

    With cordial regards,

    David Brin

    Comment by David Brin — July 19, 2015 @ 10:50 am

  8. Jim, Sorry to bother you but I saw your article on a replacehttp://www.technobuffalo.com/2014/12/06/asus-me572c-the-true-follow-up-to-googles-nexus-7/ment for your Nexus 7 and thought I would bother you for a update if you have a minute. Would you buy the Asus ME572C again?

    Thanks a million. Rob B.

    P.S. Beautiful home!

    Comment by Rob B — August 22, 2015 @ 9:35 pm

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    Please let me know if this is something you’re interested in and we can discuss things a little further.

    Thanks for your time.


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